Press release 24.02.2016
Euronews on-board service in taxis
Euronews now offers international news coverage inMediasize connected taxis.
Lyon, 24 February 2016 – Euronews signed an agreement with new company Mediasize, which installs and operates on-board screens in taxis and supplies all the main taxi groups in major French cities (Paris, Marseille, Lyon and Nantes).
Tactile and connected screens installed in the back of taxis offer 24/7 news coverage and access to practical information (shows, airports etc.).
This service, launched in 2015, is already available on 1,000 screens, reaching 3.3 millionpassengers each year. Mediasize intends to develop outside of France on a European and International scale.
Arnaud Verlhac, Director Worldwide Distribution at Euronews said: “Euronews isdelighted to work with Mediasize, a company that has revolutionised on-board taxi services through the user experience. This service provides an unprecedented visibility of our media, meaning that people in transit can continue to follow international news.”
Jenny Delcambre, Head of Euronews Global Travel Distribution added: “With an average travel time of 20 minutes*, this is a real opportunity for media such as Euronews. Our teams have developed an expertise that can be adapted to suit all modes of newsconsumption in every country. This is the first time in France we have applied our on-board service to taxis with Mediasize, a company that shares our vision to provide a high-quality and personalised service to our end users.”
* Source: Mediasize
Hugues de Laubadere, Director and Founder of MediaSize, added: “The passenger is at the centre of a number of changes occurring in the taxi industry in many countries today.Unprecedented connected services that are easily accessible are changing the travel experience in cities. Our partnership with Euronews was crucial in enabling us to provide international news in video format.”